Current trends, growth drivers and growth barriers in Novozymes' industries





Household Care



Better-performing laundry detergents – also at low temperatures, reducing water and energy usage

Optimization of detergent formulations to decrease cost and cost volatility

More sustainable operations and products

Changing consumer preferences in favor of liquid and compacted products

Customer consolidation

Sustained low surfactant prices


Higher enzyme inclusion and innovation to improve wash performance at low temperatures, improve sustainability and optimize formulations

Demand for better-performing products in emerging markets

GDP and population growth in emerging markets


Traditional consumer habits, e.g. washing at high temperatures

Regulations favoring surfactants over enzymes in emerging market product standards

Technology development needed to boost enzyme performance in liquid detergents

Sustained low petrochemical input costs reducing the adoption rate of high-performance enzymes

Pressure on detergent prices in some regions

Food & Beverages


Sustainability in production processes, packaging, etc.

Food safety and informed food consumption

Consumer interest in health and wellness properties of food

More convenience in food preparation

Food producer focus on cost optimization, processing aids and brand building

Consolidation of food & beverage producers

Growth in processed foods in emerging markets



High raw material prices leading to demand for production process optimizations

Enzymes for safer and healthier foods

Growth in grain and vegetable oil processing

GDP and population growth as well as industrialization in emerging markets



Consumer preferences for traditional foods

Consumer skepticism about technology in food & beverage production

Conservative industries

Fragmented and local markets and dietary habits



U.S. corn ethanol industry affected by overcapacity and low margins

Advanced second-generation biofuels not fully commercialized

Low oil prices putting pressure on ethanol prices


Stable and coherent political mandate to drive adoption of biofuels

Innovation for yield enhancement and chemical cost reduction

Demand for CO2 reductions in transportation sector

Focus on domestic economy, agricultural productivity and job creation


Lack of political commitment to set and enforce blending mandates

An energy industry with a vested interest in traditional fuels

Competition with other transportation technologies for “best way” to reduce CO2 emissions

Customers focusing on costs in a low-margin environment

Low oil prices

Agriculture & Feed


Rising demand for food and feed as populations grow

Pressure on available land to farm and sustainability in farming

Focus on yield maximization

Global growth in protein consumption due to change in dietary habits

Increasing consumer awareness of food supply origins and integrity

Growing calls for reduced use of antibiotics in farm animals



GDP and population growth in emerging markets

Increased demand for food and protein

Regulatory requirements for more sustainable farming practices

High input costs for farmers

Consumers demanding better and more sustainable foods

Focus on animal welfare


Biotechnology solutions at relatively early stage of development

Technology robustness

Incomplete scientific understanding of plant and animal microbiome

Low pricing for traditional fertilizers, pesticides and crops

new icon_techweb
Technical & Pharma


Better and more sustainable drug delivery and formulation

Cost-cutting in technical industries

Consumer demand in emerging markets for improved textile quality and longevity


Sustainability in technical industries such as textiles

Non-animal, recombinant input sources in pharma

Better drug-delivery dosing regimes


Fragmented and chemically driven technical industries

Conservatism in pharma production

Long and resource-intensive development cycles in pharma